Online Campaigns, Online Advertisement and Common Sense
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Do something good, do it often

If there’s something I learned in managing online marketing for small sized business, is that you have to be much better at producing sales than in a corporate environment. This is not due to small business being greedier, or more demanding. Rather, they have a smaller reach with respect to a large corporation, and need constant cash flow to keep their business up and running. While I could easily factor in a...

What is an advertisement?

Such a simple question, such a complex answer! An advertisement is -or can be- anything, let’s start with the basic concept. What is the meaning of advertisement Advertisement… Advert… Alert. See? In other languages (mainly european) an Ad is called Publicity. To make public. In short, an Ad is something that let people know something. The world’s simplest ad is: I own X and am willing to...

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