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World Cup, Danish National Coach And Tiger Woods.

First Sports Advertisement
Fifa president Sepp Blatter has announced who will host the football, or soccer, world cup 2018 and 2022.
World cup 2018 will be hosted by Russia and 2022 will be Quatar. Maybe a little surprising considering the political situation with Russia, but football should be about the action on the pitch and not outside.
Quatar will be the first country from the middle east hosting a world cup, so that will also be interesting to see and follow the build up to this huge event. World cup is the biggest sports event in the world and a big responsibility to take on.

Here in Denmark the debate at the moment is, who should follow Morten Olsen as national coach for Denmark, when he retires after Euro 2012.
The big candidates mentioned are: Michael Laudrup, Frank Arnesen, Peter Bonde, Morten Wieghorst and Lars Olsen. Danish FA are also putting out hints it could easily be a foreigner, but I think the general attitude is rather a danish person.
Michael Laudrup is the big question, but is he even interested, he is the coach of Mallorca in Primera Division, where they are currently doing very well, and maybe his big ambition is to one day coach Barcelona or Real Madrid, and how would a job as coach of Denmark influence that?
Frank Arnesen just resigned at Chealsea, so he could be a good choice. Peter Bonde likewise, as assistant to Morten Olsen, he knows the system and the players, but is he competent eneough? Morten Wieghorst is a young coach for FCN, where he is doing a very good job with positive, fast football, so I think maybe he wants to finish that project off.
And Lars Olsen, former coach of Odense and former captain , also a competent coach, to me he would probably be the best choice, maybe there is the concern that he finished off badly with Odense, before he was booted out. Keld Bordinggard is also in play, he has coached the danish youth teams for a while, so he also knows the system an players, and he is allready contracted with the danish FA.
Will be interesting to see what happens.

In the world of Golf, former no. 1 Tiger Woods looks sharp at the Chevron Challenge, where he after day 1 leads by 4. After his break from golf following scandals, women, sponsors dropping him and an expensive divorce, I hope he will come back to his best form. He is a massive sports personality and it is just nice to have him back!

“Sports sponsorship is a higly accepted Marketing tool. For example, 78 % of the german population has a positive attitude towards sponsorship and ataches high quality attributes to products of sponsors.” Relationship Marketing in sports, page 90.

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