Online Campaigns, Online Advertisement and Common Sense

Search Of A Target Segment In Sales

In the decision of problems of search of a target segment the marketing service can come to the aid, formulating criteria of search of the most profitable clients and collecting the necessary information for their revealing. For example, if it is a question of wholesale of autospare parts for shops floor spaces can be such criterion, and for corporate clients (for example, a car of the enterprises) – park of automobile technics. At sale of the equipment for water purification and water preparation where the basic consumers are city water canals – water consumption volume in a city and the city budget, at sale of conditioners – type of the organisation and the occupied areas. It is important to notice that in most cases the similar information can gather on the basis of the analysis of the open and popular sources. The analysis of client base on the basis of the formulated criteria allows to generate the list of priority clients and to offer key arguments at sales.

In the event that various methods of influence on the client (for example, the advertising publication, target dispatch, the reference by fax), a problem of experts in marketing are possible – to carry out the comparative analysis of efficiency of various approaches and to define optimum for each segment. Thus the analysis can be spent on the basis of various indicators of work with clients (for example, number of responses to advertising, number of clients, ????????????? on a meeting after the offer by fax).

One more important function of department of marketing is the organisation of advertising influences on clients. At the organisation of advertising influence (for example, post dispatch) it is necessary to define “portrait” of the client “to which there is this or that reference. It is important to know, for example, his potential requirements for this or that kind of production, existing volumes of purchases by the given client, and also presence and results of contacts to the given client during the certain period.

It is excessive to say that access of experts in marketing is necessary for effective participation of service of marketing in management of sales to all information, concerning mutual relations with clients. In our practice it was necessary to come up against a situation when to experts in marketing did not give the information on sales, motivating it with that “the given information is a trade secret”. It certainly is the extreme case but a question of integration of all information resources concerning work with clients on the majority of the enterprises remains unresolved. The information on sales is conducted in registration system (accounts department), clients-managers conduct the information on clients in the notebooks or, at the best in MS Outlook, and the data of experts in marketing is stated in the form of reports in any form.

Today it is quite simple to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.

And a final piece of advice – today the online technologies give you a truly unique chance to choose exactly what you need at the best terms which are available on the market. For example, search for appointment setters. You will be surprised how quick you can receive variety of products and prices for them. Funny, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the info that you need.

Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.

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