Online Campaigns, Online Advertisement and Common Sense

Great Business Apps For Twitter

Twitter is a social media and social networking phenomenon and it can be used to great effect for business marketing, customer relations and product promotions. There are some Twitter applications available to business owners that make life a lot easier. In this article we will be taking a closer look at two of these applications.

The applications that we will be taking a closer look at are focused on assisting with marketing and promotions using Twitter. The goal of a marketing campaign is to reach as many potential customers as possible and to provide these customers with a clear and concise message. It is also important for a business to work smart and to spend the time that it has allocated to marketing wisely.

SNS Analytics
SNS Analytics is a great application to use for managing multiple marketing campaigns and to monitor the results and the impact of the campaigns. This application allows business owners control over the messages that they send to their customers and also the ability to see if the campaigns are achieving the desired results or not.

What can you do with this App?
? Automate RSS/ATOM content to multiple Facebook and Twitter channels
? Manage engagement and conversations on multiple social channels
? Personalize and optimize your social strategies with campaigns
? Integrate your social media analytics with your existing web analytics
? Add your Twitter and Facebook accounts without the need for access to your passwords.
? Add your favorite blogs, RSS/ATOM feeds, or any other online contents you want to publish.
? Define Social Campaigns
? Define your campaigns with rules including schedules, keyword matching, Twitter trends, etc.
? Track, visualize click-throughs, and analyze ROI of your social campaigns, all in real-time.

What is the Cost?
? This application is available at no cost.

CoTweet
CoTweet is an excellent application for businesses where multiple people are responsible for the marketing campaigns.

What can you do with this App?
? Manage up to five Twitter accounts through a single CoTweet login.
? Monitor keywords and trends directly inside CoTweet. Maintain persistent searches on your product, brand and company names and take immediate action.
? Share the responsibility of being on duty. Get email notifications when updates are sent to your Twitter accounts.
? Assign updates to your colleagues for follow up. They’ll be notified via email and the updates will appear in their “Follow Up” queue. Once they’ve responded, you’ll receive an email containing their response along with the original update.
? View your team’s responses in context throughout the application. See which updates have been responded to and know who’s said what to whom.
? Click on any username to view conversation history, recent updates, Twitter profile information and follower/following status. Make notes on users for anyone on your team to see. Follow or unfollow users on any of your accounts in one convenient panel.
? CoTweet works seamlessly with bit.ly?, the most popular and powerful URL shortener on the Internet. View click statistics on links from your updates. Configure your bit.ly accounts with CoTweet to keep your link history in one place.
? Reliably break news at specific times, or just prepare updates ahead of time to deliver a steady flow of updates throughout the day.
? Easily post updates from multiple accounts at the same time, increasing your reach with minimal effort.
? Keep a record of all your updates?those you’ve received as well as those you’ve sent.

What is the Cost?
? This application is available at no cost.

paper.li
paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag. A great way to stay on top of all that is shared by the people you follow – even if you are not connected 24/7.

What is the Cost?
? This application is available at no cost.

It is very important for any business to make use of available marketing tools and platforms to promote the business. With the applications discussed above it is possible to manage multiple marketing campaigns managed by more than one person all on one interface. This allows for improved control, improved optimization, quicker action and less time spend on marketing campaigns.

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