Online Campaigns, Online Advertisement and Common Sense

Article Marketing – Building Backlinks With Article Marketing

Article marketing is an efficient way to get very targeted traffic to any website and expand the internet presence of ones business. By submitting content to articles directories via the internet, your online business will grow with targeted traffic, leads, member sign-ups and by creating a good reputation on the World Wide Web. People have been using this method of marketing since the first days of the internet and will always do so till the end of time. This really is one of the best ways of advertising without spending a dime and one of the easiest. You do the work once, then benefit from it for ever.

Internet article marketing can literally take your new business to a higher level. When done correctly, you will be able to get your site to the top of the fist page of the most important search engines. Imagine someone looking for your product or service and your article is number one in the search engines. You can not get much more targeted than that. While this can be difficult for very popular keywords, it can be done once you learn how. You’ll want to write your content around the keyword or keyword phrase that individuals will use when trying to find your particular product or service. You will also need to know when and where to use these keywords for the best results.

While article marketing can be very effective, the one thing you don’t want to do is post duplicate content. You can’t write one article and post this exact article in multiple directories. This will likely decrease your rankings in the search engines. You have to submit different versions of that article so you will be able to improve your rankings. This might seem like a lot of work, but it will be worth it. You’ll find plenty of tools and software online designed to make this process easier. When researching these tools be cautious, some are excellent while others are not. This is important. You don’t want to use a tool that will take your article and make unreadable.

Free article marketing is a great way to build backlinks to your site. The more backlinks you have to your site, the better. Additionally, its not just the quantity of backlinks you have, its also the quality of these backlinks. Google, for example, uses what is known as PageRank. This is a link analysis algorithm that determines the importance of your website or web page. When submitting your content in article directories, always hyperlink back to your site. When linking from your site to other sites, try your best to link to sites that have a PageRank of 4 or higher.


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